Convention & Visitors Bureau Advisory Board
Tuesday, January 22, 2008
Attending Board Members: Karen Christilles,
Derek Felch, Kate Kelly, Constance Wolfe, David Johnston & Michael Moore
Liaison: Lisa Patterson
Staff: Judy Billings, Bob Sanner, Susan
Henderson, & Kate Eichten
attending: Doug Holiday, Bob
Schumm, Brad Kemp & David Longhurst
meeting was called to order by Derek Felch,
Chair. Felch moved,
Kelly seconded to approve the minutes as presented. Motion carried.
Billings reported that she would have the 2008 budget by
next month for the next board meeting.
The CVB is still in the process of reconciling the budget with the
Chamber. The CVB has adapted a new accounting/tracking
system that allows more accurate reporting.
move to the new office space is complete, and most issues have been worked out.
Billings gave the 2007 year end staff report narrative. She stated that the 2008 Marketing Plan
should be complete before the February meeting, as staff is still compiling
some year-end numbers. She asked the
board to give input on the marketing plan, asking for considerations as to what
the CVB should continue doing versus what the CVB should omit for the year.
Susan Henderson presented a draft 2007 Estimated Direct Visitor
Spending Report was also presented and discussed. The numbers in the report are based upon
actual 2007 bed tax collections and use the same formula the LCVB has used in
previous years to determine the amount of visitor spending on lodging, using
the occupancy numbers provided by hotels through self-reporting to the
LCVB. The numbers will be reviewed again
then provided to the City Commission and media next month.
updated board on DMI status; currently there is one opening on the board, and
the appointed board member must be a current CVB board member, as well as a
Chamber member. So far, two meetings
have taken place with DMI regarding budget, and Billings is establishing a 501c6 status for
DMI. All DMI meetings are public, held
at city hall, and anyone is welcome to attend.
The next meeting will be on 2.05.08 at 4pm at City Hall and will focus on the
Henderson reported on the Kansas Tourism Initiative (KTI) and
explained the rationale behind KTI. A
call to action was announced to visit thekti.net and sign the petition to
support the VISIT KANSAS plan developed by KTI/TIAK. Currently, the Kansas tourism department is housed under
the Commerce department, and the KTI is introducing a bill that would separate
tourism and create its own organization that would receive funding from public
and private sources. The current state
budget for travel and tourism ranks 44th in the nation, and is at
the bottom of the list when compared to fellow “Midwestern” states. The KTI is trying to increase funding from
roughly $4 million to $15 million. The
groundwork has been set by TIAK lobbyists, and the bill will be introduced into
the Senate this legislative session. The
Board was asked to visit the website, sign the petition, and urge others to do
began, led by Henderson,
on the future of the Visitor Guide. She
asked for feedback and opinions about what the board, and advertisers, liked and
disliked about the current Visitor Guide and what they’d like to see for future
publications. Because of budget
challenges, and perhaps also marketplace trends, the discussion about the
format of the guide has been brought to attention. The last six years, the format of the guide
has been magazine size; 81/2 x 11 and glossy.
Typically the marketing piece has been a financial break-even project. Henderson would like to
see the production simplified.
Considerations include omitting advertising and making the guide smaller
and more simple changing the entire format.
asked current advertising board members how they would feel if the advertising
opportunity were taken away; whether they would be relieved, or if they would
miss the opportunity. Discussion
followed; no decision made to date.
Meeting adjourned due to time.