City Branding

The City of Lawrence strives to create a supportive community where all individuals are respected, accepted and free to be themselves. Through our brand, we bring to life our community’s caring, curious and creative personality.

The Lawrence brand showcases what makes our community unmistakably Lawrence.

YOU DO YOU

All kinds of people call Lawrence home, and they’re all welcome here. We accept and respect each other regardless of who we are, what we look like, how we live or how we choose to express ourselves

NO PLAN NECESSARY

In Lawrence, all you have to do is show up – there is always plenty going on. The best part? You’re bound to run into folks you know

LEARNING FOR LIFE

Learning is a way of life here. Even when you’re not in a classroom, you’re taking in the arts and culture, getting in touch with nature and appreciating new and inspiring ideas provided by our fascinating residents.

EXPRESS YOURSELF

Whether you’re a creative looking for a place to practice your trade or someone who appreciates the self-expression of others, Lawrence is definitely the place for you.

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The Lawrence Logo

The moment a bird takes flight captivates: the split second of anticipation represents hope and promise, and the unleashing of kinetic energy speaks to the prevailing attitude of the people of Lawrence to move forward with confidence and purpose.

The refreshed logo captures the spirit of Lawrence’s history while focusing on a vibrant future. Bringing Lawrence to the forefront and pairing it with the classic Phoenix Flame graphic. A simple and clean typeface for the city name completes the look and feel, suggesting boldness and confidence, but with a little quirkiness, just like the city itself.

Downloadable versions of the City of Lawrence logo are available here: PNG, JPG. If you need an alternate City logo, you can email the City Communications team with your request: citycommunications@lawrenceks.org.

If using the logo, please be aware of clearspace and size guidelines.

Color Palette

The brand colors include primary and neutral color palettes. The primary colors are vibrant and energetic, connected to the Phoenix Flame graphic.

Navy
Pantone 7693

Blue
Pantone 7688

Gold
Pantone 7409

Orange
Pantone 7579

The neutral color palette is:

Black
Pantone Process Black

Putty
Pantone Warm Grey

White